Eurolash Kingston's
Permanent Makeup & Lash
Digital Marketing for Beauty Salon in Kingston.
Industry
Beauty & Personal Care
Location
Kingston
Visit
01
The
Challenge
Eurolash, a Kingston-based beauty salon, offers specialized services such as lash extensions, lifts, and other beauty treatments. In the competitive beauty industry, the salon’s digital presence is crucial to attract local clients seeking expert care. However, Eurolash’s online footprint faced setbacks due to slow website performance, which affected user engagement. The outdated site structure and redundant code created a barrier for potential clients, hindering easy navigation and exploration of services essential in a visually-driven market like beauty.
Eurolash’s website faced multiple issues that hindered its performance and visibility. The site suffered from slow loading speeds, largely due to oversized content files and redundant CSS code. Additionally, it lacked a structured SEO setup, missing keyword research that could drive organic traffic effectively. Without a content strategy, the site also missed regular engagement opportunities that could attract new visitors and improve rankings.
02
The
Strategy
SEO and Content Strategy
Eurolash faced challenges in achieving local search visibility due to an outdated SEO setup and insufficient keyword targeting. To address this, we used SEMrush for in-depth keyword research, analyzing over 2,000 keywords to identify terms relevant to beauty and personal care services in the Kingston area. This approach enabled us to focus on high-impact local search terms that potential clients actively search for, such as specific treatments and service locations, enhancing Eurolash’s ability to attract nearby customers.
After finalizing the keyword strategy, we used RankMath to manage and optimize SEO snippets, including meta titles, descriptions, and headers. RankMath’s capabilities allowed us to refine each landing page snippet for the most effective search engine presentation, maximizing visibility for high-volume keywords. By ensuring that headers, meta tags, and alt texts contained targeted keywords, we improved the relevance of Eurolash’s online presence for local searches, positioning the salon higher in organic search rankings and establishing it as a go-to beauty destination in Kingston.
Website Performance and UI Upgrade
In optimizing website performance, we tackled slow load times by compressing large content files and cleaning up redundant CSS, creating a seamless user experience. The UI upgrade provided a refreshed design with a modern look that was both intuitive and mobile-friendly, which extended user engagement. Additionally, the integration of an online booking system simplified the appointment process, allowing clients to easily book online, enhancing convenience and aligning with current digital expectations for salon services.
03
The
Results
- Improved the website performance and loading speed By 25% resulting in faster loading times and enhanced online visibility.
Upgraded the website UI that is not only optimized for different users such as desktop and mobile, but also it is functional with E-Commerce capabilities.
- Researched over 2,000 keywords focusing on local searches, and implemented in the website snippets keeping high SEO Score on standard metrics.
Client Testimony:
I’ve had the absolute pleasure of working with Reza for the past three months, and he has truly blown me away in ways I never expected! As the owner of a beauty shop, I can’t thank Reza enough for his amazing work on our website. Everything has become so much smoother, and the traffic on our site is better than ever!
Sara Rouhi