Vin de Soif ("Wine of Thirst")
Toronto Wine Online Store
Online Shop SEO for Wine Online Shop.
Industry
Wine Online Shop
Location
Toronto
Visit
01
The
Challenge
Vin de Soif faced a significant hurdle where their sales were limited to a small network of close leads and a narrow demographic. The business wanted to expand its customer base to younger generations in the Toronto area, particularly those interested in wines and online purchasing. This goal required an effective strategy to drive more leads and sales beyond their existing network.
Vin de Soif struggled with limited online visibility due to an unstructured digital marketing strategy focused on organic growth rather than paid advertising—a critical issue during economic downturns. Key factors included:
- Low organic traffic resulting from poor keyword rankings.
- Keyword cannibalization, diluting the effectiveness of their content.
- Suboptimal technical and content-based SEO performance.
02
The
Strategy
Digital Visibility conducted a comprehensive analysis to develop an Advanced SEO Strategy,tailored to Online Shop SEO:
Keyword Research
- Analyzed over 3,000 keywords with commercial, informational, and transactional intents, identifying high-volume keywords with difficulty scores below 50 to lower the barrier to entry as a neccassary step for an online shop SEO.
- Categorized keywords into:
- Landing Page Keywords: Integrated into existing or new pages for immediate impact.
- Pillar and Cluster Keywords: Used to create engaging blogs, enhancing topical authority and organic reach.
- Focused extensively on local SEO to attract traffic from the Toronto area.
Backlink Strategy
- Delivered 50 high-quality backlinks over 28 days using a mix of:
- Profile Backlinks, Web 2.0 Backlinks, Editorial Backlinks, Directory Backlinks, Social Media Backlinks, Comment Backlinks, and User-Generated Content (UGC) Backlinks.
- Referring domains were chosen from sites with domain authority scores between 50 and 95.
- Delivered 50 high-quality backlinks over 28 days using a mix of:
Google Business Profile Local SEO
- Provided actionable recommendations to enhance local SEO, including keyword optimization and regular updates to Vin de Soif’s Google Business Profile.
Google Ads Strategy
- Developed multiple campaigns and ad groups tailored to the categorized keywords.
- Focused on balancing high impact and low cost-per-click (CPC) to maximize ROI.
03
The
Results
The implementation of these strategies led to significant improvements in Vin de Soif’s digital presence:
Backlinks and Referrals
- Total referring domains grew to 15, enhancing the site’s credibility and domain authority.
- Organic traffic increased to 65 users per day, indicating improved visibility and engagement.
- Impressions surged to 350, highlighting the impact of quality backlinks on search performance.
Search Engine Performance
- Total impressions climbed to 9.18K over 28 days, reflecting an 85% growth in visibility across Google search results.
- Google search clicks reached 180, a 30% increase from the previous period, showcasing better engagement and alignment with user intent.
Keyword Rankings
- Previously unranked keywords, such as “saint emilion vin” and “vin barolo,” achieved rankings at positions 3 and 5, respectively.
- The keyword “viura” ranked at position 3, improving visibility in niche, valuable searches.