Toronto Online Wine Shop Digital Marketing
The Daily Pour
Online Wine Shop Digital Marketing
What Have Our Client Said About Us!!
Working with Digital Visibility has been a pleasure. Reza and his team are organized, thorough, and efficient. They make a real effort to understand their client’s business and quickly build a sustainable marketing strategy that will be effective long term. I am very grateful for the large amount of work they have done to improve the SEO of my e-commerce website, in addition to their guidance around advertising online while being cost efficient. Online traffic to my site has increased in a short period of time, and I owe that to the efforts of the Digital Visibility team!
Emily Craig
Owner, The Daily Pour
Industry
Wine Online Shop
Location
Toronto
Visit
Solutions Provided
Google Ads Strategy
SEO Blog Writer ChatBot
01
The
Challenge
Before partnering with Digital Visibility, The Daily Pour faced several roadblocks:
- Technical SEO Issues: Despite steady traffic, the website had on-site and off-page SEO problems, leading to low domain authority.
- Keyword Limitations: The existing keywords primarily targeted returning clients with branded searches, limiting new customer acquisition.
- Underutilized Google Business Profile: The absence of a robust Google Business Profile resulted in missed local market opportunities.
- Backlink Deficiency: There was no existing effort to build a strong backlink profile, further hindering domain authority.
- Inefficient Google Ads Campaigns: Automated campaigns based on Google’s recommendations led to high spending with low conversions.
- Slow Website Performance: Issues like slow page loading times and unnecessary CSS codes negatively impacted user experience.
02
The
Strategy
Digital Visibility conducted a comprehensive analysis to develop an Advanced SEO Strategy, Google Ads Strategy, and SEO Automation (SEO Blog Writer Bot) tailored to Online Wine Shop Digital Marketing:
Keyword Research
- Analyzed over 2,700 keywords with commercial, informational, and transactional intents, identifying high-volume keywords with difficulty scores below 50 to lower the barrier to entry as a necessary step for an online shop SEO.
- Categorized keywords into:
- Landing Page Keywords: Integrated into existing or new pages for immediate impact.
- Pillar and Cluster Keywords: Used to create engaging blogs, enhancing topical authority and organic reach.
- Focused extensively on local SEO to attract traffic from the Toronto area.
Backlink Strategy
- Delivered 50 high-quality backlinks over 28 days using a mix of:
- Profile Backlinks, Web 2.0 Backlinks, Editorial Backlinks, Directory Backlinks, Social Media Backlinks, Comment Backlinks, and User-Generated Content (UGC) Backlinks.
- Referring domains were chosen from sites with domain authority scores between 50 and 95.
- Delivered 50 high-quality backlinks over 28 days using a mix of:
Google Business Profile Local SEO
- Provided actionable recommendations to enhance local SEO, including keyword optimization and regular updates to The Daily Pour’s Google Business Profile.
Technical SEO Fixes
- Improved page loading speed and optimized website performance by reducing unnecessary CSS codes.
Google Ads Strategy
- Developed multiple campaigns and ad groups tailored to the categorized keywords.
- Focused on balancing high impact and low cost-per-click (CPC) to maximize ROI.
Custom GPT Integration
- Implemented a Custom GPT model to automate blog writing, significantly reducing content production time.
03
The
Results
The implementation of these strategies led to significant improvements in The Daily Pour’s digital presence:
Backlinks and Referrals
- Total referring domains grew to 8, enhancing the site’s credibility and domain authority.
- The Domain Rating has risen to 4 during this short term period.
- Referring domains are on a steady climb with a consistent improvement from late November to December 2024.
Search Engine Performance
- Total impressions climbed to 21.9K over 28 days, reflecting an 60.22% growth in visibility across Google search results.
- Google search clicks reached 197, a 82% increase from the previous period, showcasing better engagement and alignment with user intent.
- The Average CTA improved by 12.5%
Keyword Rankings
- The expansion to 200+ keywords has significantly increased the website’s presence across search results.
- Keywords such as “Vintages” (3K monthly searches) and “Fortified Wine” (1.4K monthly searches) are ranked in competitive positions.
- Terms like “wine delivery toronto” and “beaujolais” show moderate-to-high keyword difficulty (KD) scores of 30 and 33, reflecting the competitiveness of these phrases. Ranking for these keywords suggests successful SEO optimization.
These results reflect a significant improvement in The Daily Pour’s online visibility, customer engagement, and ad performance. With a well-rounded SEO strategy and optimized campaigns, The Daily Pour is now positioned to reach its ambitious market expansion goals.