Manoosheh
Flavors of Lebanese Cuisine
All-in-One Restaurant Digital Marketing Services to Transform Your Business
Industry
Restaurant
Location
Kingston
Visit
01
The
Challenge
Manoosheh, a Lebanese restaurant located in the heart of downtown Kingston, Ontario, was a new business when they approached Digital Visibility. Their goal was to introduce authentic Lebanese cuisine to the community, specializing in mouthwatering Lebanese flatbread and street food. However, they faced several challenges:
No Website or E-commerce Presence:
Manoosheh lacked an online platform to sell directly to customers, relying heavily on third-party delivery services like UberEats, DoorDash, and SkipTheDishes, which charge restaurants commission fees ranging from 15% to 30% per order, significantly cutting into profits. According to a study, restaurants lose an average of 20% of revenue due to these service fees.Limited Social Media Presence:
As a new business, Manoosheh had no established social media accounts to connect with potential customers, especially Queen’s University students and families in Kingston. A recent report shows that businesses without a strong social media presence lose out on 35% of potential revenue, while a separate study highlights that businesses with well-maintained Instagram accounts saw a 40% increase in customer engagement and sales within the first six months.Brand Awareness:
The lack of professional visuals and cohesive branding made it difficult to communicate their value proposition effectively to their target audience. A well-maintained social media presence can enhance discoverability, with potential customers easily finding your restaurant through social media platforms.
Creative Restaurant Website Design
At Your Fingertips.
02
The
Strategy
E-commerce Development
Manoosheh’s online ordering system was built using Square, a platform known for its seamless integration with Point-of-Sale (POS) systems. This allowed for real-time inventory updates and an intuitive interface for future menu modifications, ensuring ease of use for the client.
Additionally, the DoorDash delivery option was integrated strategically. DoorDash offers the Self-Delivery program, enabling restaurants to handle their own deliveries while DoorDash only facilitates the ordering process.
Social Media Establishment & Integration
For Manoosheh, we created a brand-aligned Instagram account to establish a strong online presence. The account was designed to reflect the restaurant’s authentic Lebanese vibe, with a cohesive post theme that resonated with their audience.
To streamline user access, a Linktree was implemented, centralizing key links for the menu, online ordering, and other essential resources. Linktree is a critical tool for boosting website traffic, simplifying navigation, and improving customer engagement.
SEO Optimization
The SEO strategy included optimizing meta tags and implementing high-ranking keywords, specifically tailored to Lebanese cuisine and popular menu items. This ensured Manoosheh’s website appeared in relevant local and niche search results, driving organic traffic.
Example Keywords Used: “Lebanese flatbread near me,” “authentic Lebanese street food Kingston,” and “best Lebanese restaurant downtown Kingston.”
Professional Photography & Videography
Visual appeal plays a vital role in restaurant marketing. Our team conducted a professional photo and video shoot to capture Manoosheh’s signature dishes and ambiance. These visuals were used on the website and social media platforms to enhance customer interest and build brand identity.
Marketing & Engagement Tools
To maximize efficiency, the website and social media accounts were linked for synchronized updates on menu changes and promotional offerings. This integration ensured a unified online presence, driving consistent engagement.
Check Out Value Bundles
03
The
Results
Website & E-commerce Impact
Before Digital Visibility’s intervention, Manoosheh relied solely on walk-ins and third-party delivery services, which took significant commission cuts from their revenue. By building a tailored e-commerce solution using Square, the restaurant gained control over its online orders and reduced reliance on high-commission platforms like UberEats, DoorDash, and SkipTheDishes.
Key Outcomes:
- Online sales Increased by 34% within the first three months of launching the website. This boost was instrumental in helping the business achieve a healthier profit margin by circumventing third-party fees.
- Customers appreciated the direct ordering system, which offered an intuitive interface and transparent pricing.
Social Media Growth
With no prior social media presence, Manoosheh was missing out on a significant opportunity to engage with its primary audience: local families and students from Queen’s University.
Digital Visibility not only launched an Instagram account but also established a strong brand identity by curating visually compelling posts, aligning the design with the restaurant’s authentic Lebanese theme.
Key Outcomes:
- The Instagram account reached 1,250 accounts within the first month of launch. This rapid growth was fueled by engaging content and the use of high-traffic hashtags like #LebaneseFoodKingston and #DowntownEats.
- Followers on Instagram doubled within the same month, building a strong community eager to engage with the brand.
- Engagement rates (likes, shares, comments) exceeded industry benchmarks, showcasing the effectiveness of the professional photography and consistent posting schedule.
Linktree Performance
To enhance user experience and ensure easy access to key information, a Linktree was set up in Manoosheh’s Instagram bio. This allowed users to navigate directly to the menu, place orders, or find other important details without unnecessary clicks.
Key Outcomes:
- The Linktree recorded 80+ organic clicks in the first month alone, demonstrating its effectiveness in driving traffic to the website and menu.
- An impressive Click-Through Rate (CTR) of 36.36% highlighted strong user interest and a seamless user experience.
Brand Visibility & Recognition
Digital Visibility’s efforts to revamp Manoosheh’s digital presence extended beyond functional improvements to build a recognizable and independently growing brand in Kingston. The professional visuals, designed to showcase the restaurant’s mouthwatering food and inviting ambiance, became a cornerstone of its marketing strategy.
Key Outcomes:
- Enhanced brand recognition among Queen’s University students and local families, creating a loyal customer base.
- The professional photography and videography were shared extensively on social media, boosting awareness and engagement.
- Manoosheh was positioned as a go-to destination for Lebanese cuisine, earning positive word-of-mouth and glowing online reviews.
